Marketing Manager, Brand Campaigns
As a Marketing Manager of Brand Campaigns, you will build and activate strategies & corresponding integrated marketing campaigns that further relevance of the brand, while fueling traffic in service of revenue & Ads. You will collaborate with partners to understand business & customer needs, translating these requirements into innovative marketing strategies, ensuring seamless execution and alignment of initiatives, and analyzing performance for optimization. You will play a key role in defining the interpretation of the Best Buy brand to consumers throughout the course of the year. You are a visionary strategist with strong leadership capabilities, adept at setting overarching strategies, leading multiple projects, solving complex marketing challenges, analyzing data to inform decisions, and effectively influencing cross-functional teams while communicating with diverse stakeholders.
This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
Set the vision for strategies that drive business growth and customer relevance with a focus on key drive times and major brand moments (e.g. Holiday, BTS, Fall Football). Manage relationships with stakeholders (Category Management, Ads PCM, Agency and GTM teams, Brand Strategy and Promotional Strategy) to understand business needs and translate them into strategies, ensuring seamless execution across partners (Creative, Media, eCommerce, Store Design, and Operations). Manage the marketing budget to support campaign & drive time objectives Work cross-functionally to refine strategies based on performance data. Monitor and analyze consumer trends to further Best Buy's relevance and build the roadmap for future efforts, aligning closely with Brand Strategy. Lead testing and optimization strategies to drive innovation.
Basic qualifications
8+ years of marketing or a related field. Robust knowledge of integrated marketing strategy development Strong collaboration, presentation and communication skills with the ability to present ideas and strategies to leaders
Preferred qualifications
Brand marketing or agency experience Bachelor's degree in marketing, business or a related field, or equivalent industry experience.
What's in it for you
We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
Competitive pay Generous employee discount Financial savings and retirement resources Support for your physical and mental well-being
About us
As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life -- in our stores, online and in customers' homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.tm
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.
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